INTRODUCTION

Corporate bonds have become an essential component of investment portfolios, providing a steady stream of income and relatively lower risk compared to equities

PRIMARY MARKETS

There are two primary methods for issuing Corporate Bonds:  Private Placements Public Issues.

PRIMARY PLACEMENTS OF BONDS 

In this process, the bonds are offered to a select group of investors, typically institutional or high-net-worth individuals, rather than to the public at large.

PUBLIC ISSUE OF BONDS 

Here, bonds are offered to more than 200 investors in a financial year, and the company can use various advertising and marketing techniques to attract investors.

THE ROLE OF ELECTRONIC BIDDING PLATFORM (EBP)

One of the key benefits of EBP is price efficiency — because bids are placed anonymously, it reduces market bias and helps discover fair pricing.

THE GROWING IMPORTANCE OF BONDS

The NCDs were well-received, underscoring the importance of strong corporate governance and financial performance in tracting investors.