Incorporated in 1996, LIFPL, a Jaipur-based company, registered as a non-deposit-taking NBFC with the RBI. LIFPL is led by Mr. Deepak Baid and Mrs. Prem Devi Baid and is engaged in vehicle financing, MSME catering to micro, small, and medium enterprises, and unsecured personal and business loans to individuals. The company commenced operations in April 2011 upon its merger with Deepak Finance & Leasing Company, a proprietorship firm engaged in extending credit in Rajasthan. Initially, the company financed 3-wheeler and 4-wheeler commercial and non commercial vehicles in Jaipur and nearby areas and subsequently extended its operations to various rural and semi-urban areas in Rajasthan. The company operates through a network of 170+ branches spread across 5 states — Rajasthan, Gujarat, Madhya Pradesh, Chhattisgarh and Uttar Pradesh (as of December 31, 2025).